G-Star Raw is a Dutch designer clothing company, founded by Jos van Tilburg in Amsterdam on 1989. The brand specializes in making raw denim—an unwashed, untreated denim. G-Star Raw is influenced by military clothing. Inspirations of their designs come from vintage military apparel from around the world.
Models for the brand include Liv Tyler, Max Verstappen, Mathias Ranegie, Girls’ Generation, Magnus Carlsen, Clémence Poésy, and Sergio Pizzorno.
It was showcased at the New York Fashion Week from 2008 to 2011.
G-Star Raw was founded in 1989, specializing in denim clothing in the Netherlands. Jeans, shirts, and other articles of clothing were produced. G-Star Raw was originally named Gap Star but decided to change their name when going international to avoid confusion with the already established Gap.
In 1996, G-Star Raw introduced raw denim jeans, which were untreated and directly from the factory.
In September, 2023, G-Star Raw was acquired by Whp Global.